The Dairy Farmers of America (DFA), asked us to launch their new, unknown brand, Live Real Farms and a new line of healthy, alternative energy drinks into a crowded and confusing energy drink marketplace, to skeptical millennial moms.
Solution
We embarked on a journey of innovation with 1,400 farm owners to help them reimagine dairy through product innovation, positioning, and branding with an integrated advertising campaign launch across retail chains in 3 states.
Outcome
The Q4 of 2015 launch drove sales volumes increase of 400% across 12 weeks within 3 markets (AZ, MN, WI).
Total Media Impressions of 18,141,484. Social media outperformed the industry average by 145%. Account Specific digital media achieved open rate of 9.9% (Average 6.1%). Ad media coupon redemption, download to open rate of 42.3% achieved (average 30.3%).
